Most moving companies know they should be emailing homeowners. Few actually do it well.

Why? Because effective email outreach requires infrastructure most small businesses don't have time to build.

That's why our Email Agent plan handles everything — from domain setup to reply tracking. Here's exactly how we do it.

The Infrastructure We Build For You

1. Dedicated Sending Domains

We don't send emails from your main business domain. Why? If something goes wrong, your primary domain's reputation stays protected.

Instead, we register dedicated sending domains like:

• yourmovingcompany-quotes.com

• movingwith-[yourcompany].com

These domains are used exclusively for outreach campaigns.

2. DNS Configuration

For emails to land in inboxes (not spam), we configure:

• SPF records — Tells email servers we're authorized to send on behalf of the domain

• DKIM signing — Cryptographically signs each email to prove it hasn't been tampered with

• DMARC policies — Tells receiving servers what to do with emails that fail authentication

This technical setup is what separates emails that land in Primary inbox vs. Spam folder.

3. Inbox Warming

Brand new domains have no reputation. If you start blasting emails from a fresh domain, you'll hit spam filters immediately.

We spend 2-3 weeks warming each inbox:

• Start with low volume (10-20 emails/day)

• Gradually increase over time

• Send to warm-up networks that open, reply, and mark as "not spam"

• Build positive sender reputation before any real campaigns launch

4. Sending Infrastructure

We use enterprise email delivery tools (not your Gmail account) that provide:

• Distributed sending across multiple IPs

• Automatic throttling to avoid spam triggers

• Bounce handling and list cleaning

• Real-time deliverability monitoring

The Email Copy We Use

Generic templates don't work. "Are you moving soon?" emails get deleted.

Our emails are personalized to each property. Here's a real example:

Subject: Moving from [Street Address]?

Hi [First Name],

I saw your home on [Street Name] just hit the market — beautiful place.

If you're looking for a moving company, I'd love to help. We're a local team here in [City] and specialize in residential moves.

I can get you a quick quote if you want to share your moving date and destination.

Either way, best of luck with the sale!

[Your Name] [Company Name] [Phone Number]

Why this works:

• Property-specific (not generic)

• Complimentary (beautiful place)

• Low-pressure (if you're looking...)

• Clear CTA (share your moving date)

• Local credibility (we're here in [City])

Follow-Up Sequences

We don't just send one email. Our sequences typically include:

Email 1 (Day 0): Initial outreach when home lists Email 2 (Day 3): Gentle follow-up with additional value Email 3 (Day 7): Final check-in before closing the loop

If they don't respond after 3 touches, we stop. No one likes being spammed.

Realtor Outreach (Optional Add-On)

For Email Agent clients, we also offer realtor sequences. Different angle:

Subject: Quick question about [Property Address]

Hi [Agent Name],

I saw you just listed [Property Address] — great looking property.

Do you know if your seller needs moving help? We're a local moving company and I'd be happy to provide a quote if they're still looking.

Either way, happy to be a resource for any of your clients who need movers.

[Your Name] [Company Name]

Realtors get asked for mover recommendations constantly. Getting on their radar early means referrals for future listings too.

Reply Handling

When a homeowner replies, we forward it directly to your email inbox. You see:

• The original email we sent

• Their reply

• Their contact information

From there, you take over. Call them, send a quote, book the estimate.

We handle the outreach. You handle the closing.

What This Looks Like In Practice

Week 1-2: We set up domains, configure DNS, begin inbox warming Week 3: Warming continues, we finalize your email copy Week 4: Campaigns go live, leads start hitting your inbox

After that, it runs automatically. New listings get emails. Replies get forwarded to you. Weekly reports show campaign performance.

Results We Typically See

• Open rates: 40-60% (vs. 20% industry average)

• Reply rates: 1-3%

• Conversion to booked move: 25-30% of replies

For a county with 200 furnished listings per month:

• ~200 emails sent

• 2-6 replies

• 1-2 booked moves

At $1,500 average move value, that's $1,500-$3,000 in revenue from a $397/month investment.

Ready to Stop DIY-ing Email Outreach?

If you've tried emailing homeowners yourself and got crickets (or spam complaints), there's a reason. Email deliverability is technical, and personalization takes time.

Let us handle it.

Book a Strategy Call