Privacy policy

ntroduction

Book The Move ("we," "our," or "us") operates bookthemove.com and provides AI-powered lead generation services for moving companies. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website and services.

By using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide to Us

Account Information: When you sign up for our services, we collect your name, email address, phone number, company name, and billing information.

Payment Information: We use Stripe to process payments. Your payment card details are collected and processed directly by Stripe and are not stored on our servers.

Communications: When you contact us via email, phone, or our website, we collect the information you provide in those communications.

Information We Collect Automatically

Usage Data: We collect information about how you access and use our services, including your IP address, browser type, device information, pages visited, and time spent on our site.

Cookies: We use cookies and similar tracking technologies to track activity on our website and improve your experience.

Information We Collect From Public Sources

To provide our lead generation services, we collect publicly available information about homeowners and real estate listings, including:

• Property addresses and listing information from real estate websites (Redfin, Zillow, MLS)

• Homeowner names from public property records

• Contact information (phone numbers, email addresses) from public records, data aggregators, and skip trace services

• Listing photos for AI furniture detection analysis

This information is sourced from publicly available databases, real estate listings, county property records, and licensed data providers.

How We Use Your Information

For Our Clients (Moving Companies)

We use the information we collect to:

• Provide daily leads of furnished homes in your licensed territory

• Deliver verified homeowner contact information

• Send email campaigns on your behalf (Email Agent plan)

• Manage your account and process payments

• Send service updates and performance reports

• Respond to your inquiries and provide customer support

For Homeowners

If you are a homeowner whose information appears in our database:

• Your information was collected from publicly available sources

• We share your information only with the single moving company licensed for your county

• We do not sell your information to multiple buyers or data brokers

• You can request removal from our database (see "Your Rights" below)

How We Share Your Information

With Moving Company Clients

We share homeowner lead information exclusively with the single moving company that has licensed that territory. We do not sell leads to multiple companies or share leads outside of exclusive territory agreements.

With Service Providers

We share information with third-party vendors who help us operate our business:

• Stripe: Payment processing

• Airtable: Lead database and client dashboards

• Email service providers: Campaign delivery and inbox management

• Data enrichment services: Contact verification and skip tracing

• Cloud hosting providers: Data storage and security

For Legal Reasons

We may disclose your information if required by law, legal process, or government request, or to protect our rights, property, or safety.

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• SSL/TLS encryption for data in transit

• Secure cloud infrastructure with access controls

• Regular security reviews and updates

• Limited employee access to sensitive data

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

Data Retention

Client Data: We retain your account and billing information for the duration of your subscription plus 3 years for legal and accounting purposes.

Lead Data: Homeowner lead data is retained for the duration of our client's active subscription in that territory.

Email Campaign Data: Campaign performance data and reply history are retained for the duration of the subscription plus 1 year.

Your Rights

For Clients

You may:

• Access and update your account information at any time

• Request a copy of your data

• Delete your account (subject to any outstanding contractual obligations)

• Opt out of marketing communications

For Homeowners

If you are a homeowner and your information appears in our database, you may:

• Request Information: Ask what data we have about you

• Request Deletion: Ask us to remove your information from our database

• Opt Out of Emails: Click the unsubscribe link in any email you receive from our campaigns

To exercise these rights, contact us at: robert@bookthemove.com

We will respond to all requests within 30 days.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you.

• Right to Delete: You can request deletion of your personal information, subject to certain exceptions.

• Right to Opt-Out: You can opt out of the sale of your personal information. Note: We do not sell personal information to third parties.

• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your CCPA rights, contact us at robert@bookthemove.com.

Email Communications & CAN-SPAM Compliance

Our Email Agent service sends emails on behalf of our moving company clients. All email campaigns comply with the CAN-SPAM Act:

• Emails clearly identify the sending moving company

• Emails include a valid physical mailing address

• Emails include a working unsubscribe link

• Unsubscribe requests are honored within 10 business days

• We do not use misleading subject lines or header information

If you receive an email from one of our campaigns and wish to unsubscribe, click the unsubscribe link in the email or contact us directly.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

Your continued use of our services after any changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Book The Move Email: robert@bookthemove.com Website: bookthemove.com